Your first website. Your own AI video. An agent with a job.
Start from zero, build with the group, and see how far you get.
No code or tech background needed. Tool plans cost extra.
Claude
ChatGPTGPT-6 Astra
Higgsfield
Codex
Grok BotPost your builds. See what everyone else made. Ask how they did it, or bring the part you’re stuck on.
See how we build together ↓Learn Claude and ChatGPT, make video with Higgsfield, build with Codex, and put Grok Bot to work. Pick a tool below to see the idea.
ClaudeChatGPTGPT-6 AstraGive it your context, organize a project and learn to check the answer.
A Shopify-style site is one example. Make a page for your own idea.
Product ads, cinematic video, photo restoration and product shoots.
Grok BotLearn agents, useful limits and how a team hands work from one Bot to another.
Example concepts show what you can make. Tool access depends on your plan. Grok Bot is an optional build with its own eligible plan.
Seven foundation days. Then the builds you keep seeing online, explained from the beginning.
We teach Claude and ChatGPT with GPT-6 Astra side by side. You’ll know where to start in either one, what to give it, and how to use what comes back.
ClaudeChat · Cowork · CodeChatGPTChat · Work · CodexGPT-6 ASTRASet up Claude and ChatGPT. Add your profile, turn on memory and tackle a real task.
Projects, folders and reusable instructions. Learn how to check an answer against your files.
Gmail, Calendar and Drive. Understand plugins, connections and exactly what you let AI access.
A morning brief or a personal check-in. Give AI a useful job that repeats.
Open Claude Code or Codex. Describe a page, build it and learn to make changes.
Claude Design and the ChatGPT image tools. Pick a direction and improve your website.
Bring your notes, files and tasks into a dashboard that helps you keep track of the week.
By the end of the week: an assistant that knows you, organized files, a scheduled task, a website and a second brain you can use.
The product ad. The website. The agent that takes a job off your list. Learn the tools by making something with them.
HiggsfieldThe visual buildsA product ad. A cinematic commercial. Old photos restored. A photo turned into video.
Codex+ Claude CodeYour own storefront or personal page. A tool for your job. A game or an invitation you can send.
Higgsfield+ Claude / GPT-6 AstraUse your assistant with Higgsfield. Build a consistent look, a product shoot and content from your ideas.
Grok BotYOUR BRIEFGrok Bot+ Claude / ChatGPTGrok Bot explained from zero. A content team, a weekly review, and a recurring job with limits you set.
Return to your first task. Build something without the walkthrough. Gather what you’ll keep using and finish the Challenge.
The same lesson can become a hundred different ideas. Post yours, look around, and learn from what everyone tries.
Post a screenshot or a link. Show what you made, what you changed, and what you’d like to try next.
Explore the group’s builds. Ask how someone got that result. Share the part that worked for you.
Show the step that stopped you. Ask the Desk and get an answer within 24 hours.
Start with the lesson. Change the idea, the images, the words. Then show the group what you made.
A group doing the 30 days with you. Catch-up Saturdays. A bigger build on Sundays. The cohort and Desk stay open for 30 days plus 14 days of grace.
Come build with us ↗Bring your computer and a little curiosity. Everything starts with the next build in front of you.
See it happen in a recorded lesson. Pause, replay, and work at your pace.
Open the prompt and lesson guide. Follow the steps, then try your own idea.
Post your work and see everyone else’s. If something stops you, ask the Desk.
You can try the teaching for free. Every day also has a public cut and a complete free guide. The Challenge gives you the full path, every file in one place, the cohort and the Desk.
One place for the lessons, your files, and the people building alongside you.
Filmed build-alongs and guided builds, in order. One a day. Keep this Season’s lessons for good.
The get-ready video at the start of Day 1. It unlocks when you join, so you can get set up before the Season starts.
Ask when you get stuck. The support team, with an assistant and a person to help, gets you an answer within 24 hours.
Every prompt, Board (your visual lesson guide), file and fallback card (what to try if a step fails). All in one place.
Post your builds with the cohort, the group doing the Challenge together. Catch-up Saturdays and boss Sundays, the week’s bigger build. The cohort and Desk run for 30 days plus 14 days of grace.
Start with assistants you can install, then customize them as you learn.
Complete the Challenge and get a certificate for the work you put in.
Join by October 18 and get Kaleb’s working AI systems from the businesses he runs.
The Challenge is $197. These tool plans are separate. Every build shows its cost before you start.
Choose Claude Pro or ChatGPT Plus. 17 of the 30 days need only this plan.
The video builds fit the plan’s credits. Kaleb uses an affiliate link and may earn a commission if you use it.
Talk instead of type. The referral includes a Pro month, but the free tier is enough for the Challenge.
The whole month is planned to fit the included credits. No build ends at a required top-up. You’ll see what each build needs before you begin.
I use AI in the businesses I run, across automotive, real estate and media. I’m an operator. I learned these tools by putting them to work.
Webb Labs is where I show you how. We start with a real job, build something useful, and make sure you know how to use it yourself.
You bring the idea you’ve been sitting on. I’ll show you a place to start.
Build alongside us, one day at a time. Start with the basics and leave with work you can open, use and show.
Do all 30 builds and post them. If it isn’t working for you, request a full refund within 2 days of Day 30.
One-time payment. This Season’s lessons are yours to keep for good.
Join the 30-Day ChallengeJoin by October 18 for the Operator Files. Tool plans are separate; see the costs above. Season 2 starts in January.
No. This starts from zero. You’ll use your computer and learn inside the builds. You don’t need a tech background.
The lessons are recorded, and Saturdays give you time to catch up. You keep this Season’s lessons for good. The cohort and the Desk run for 30 days plus 14 days of grace.
Setup Night unlocks at purchase. It’s the recorded get-ready segment at the start of Day 1. Get set up, then start the Season with everyone on Monday, October 19, 2026.
Ask the Desk. You get an answer within 24 hours from the support team. It uses an assistant with a person available to help. This is the support included with the Challenge.
The build-alongs are recorded. You can pause, replay and build on your schedule. Support happens through the Desk; live calls and daily access to Kaleb aren’t part of the offer.
One chat plan, Claude Pro or ChatGPT Plus, is about $20 a month. The video chapter uses Higgsfield Plus, about $39–49 a month. Wispr Flow’s free tier is enough. Seventeen of the 30 days need only the chat plan. These tool plans are separate from the $197 Challenge price.
Yes. Every day also has a public cut with a complete free guide. The Challenge puts the full builds in order, every file in one place, and the cohort and Desk alongside you.
Do all 30 builds and post them. If it isn’t working for you, request a full refund within 2 days of Day 30. Those are the completion guarantee conditions.
You keep this Season’s lessons for good. Season 2 starts in January. The Lab is the membership for staying current after the Challenge; finishers get their first month free.
