// learn ai from zero · no code · 12 minutes a day

We teach you AI by building it with you.

One small challenge a day, about 12 minutes each. In 30 days, AI is writing your reports, planning your week, and running things while you sleep — because you built it. No code. No tech background.

Join The 30-Day Challenge → Watch a free build

the tools you'll learn
+ 9 more inside

Round 001 · Day 1 starts Sep 21 · $197 founding until doors close Sep 20

one challenge a day
~12 minutes

no code
no tech background

// chatting with ai is level one

Making AI do real work, not just chat.

I run businesses doing $12M+ a year — automotive, real estate, media — and AI is the engine behind all of them. I'm not a developer and I'm not a guru. I'm an operator who figured out what actually works, and I'm showing you the whole playbook.

You're not behind because you're not smart. Nobody ever handed you a starting point. This is the starting point.

Round 001 · Founding price

The 30-Day Challenge.

Stop saving AI tips you never use. A real coach in your corner and one real challenge a day — an assistant that knows you, workflows for your job, systems for your life, your first agents. About 12 minutes a day. Every challenge ends with something working that's yours for life. Day 1 kicks off Sep 21 — everybody starts together.

See everything you get →

$197 until doors close Sep 20 · never returns · next round $397

One challenge a day ·twelve minutes· keep everything for life · One challenge a day ·twelve minutes· keep everything for life · One challenge a day ·twelve minutes· keep everything for life ·

// pick your next move

Start here.

The 30-Day Challenge

The flagship. 30 daily recorded challenges, the full vault of prompts and files, the community, the certificate. From zero to AI genuinely running parts of your work and life.

Join Round 001 →

The Free Build

Not sure yet? Watch one complete 12-minute build, free — and walk away with a working assistant either way. This is exactly what every day of the 30 feels like. First one goes out to the list.

Get it first →

The Letter

Twice a month: what actually changed in AI, one build worth stealing, zero hype. Written by an operator, not an algorithm. Free forever.

Subscribe free →

// the founding list

Not ready to jump? Start free.

Round 001 starts Sep 21 and doors close the night before. The list gets the first Free Build and The Letter — free, twice a month, no hype — plus a heads-up before the $197 founding price disappears.